As we’ve reported previously, svexa is proud to support Bridges of Sports, a charitable organization building a hyperlocal sports ecosystem around racially oppressed communities to sustainably produce India’s best athletes. Following their launch of project Toofan in late 2023, they have created the short film “Minchu”.
An athlete is remembered by the seconds to the ribbon. In that final push, they become lightning – or as they say in Kannada “Minchu”. Blink and you’ll miss it. This is a story written for those seconds. But there are hours, days, and even generations that have led up to it. For us, a winner isn’t just made on the training in the field but forged during the moments outside of it. Our film “Minchu” is an homage to those very moments.
