Privacy & Cookie Policies

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Effective: September 1, 2019

This Privacy Policy describes how Silicon Valley Exercise Analytics (hereafter “SVEXA”) collects, uses and discloses information, and what choices you have with respect to the information.

Table of Contents

Applicability Of This Privacy Policy

This Privacy Policy applies to SVEXA’s online productivity tools and platform, including the associated SVEXA mobile and desktop applications (collectively, the “Services”), and other SVEXA websites (collectively, the “Websites”) and other interactions (e.g., User service inquiries, user conferences, etc.) you may have with SVEXA. If you do not agree with the terms, do not access or use the Services, Websites or any other aspect of SVEXA’s business.

This Privacy Policy does not apply to any third party applications or software that integrate with the Services through the SVEXA platform (“Third Party Services”), or any other third party products, services or businesses.

Information We Collect And Receive

SVEXA may collect and receive user data and other information and data (“Other Information”) in a variety of ways:

  • User Data. Users routinely submit data to SVEXA when using the Services.
  • Other Information. SVEXA also collects, generates and/or receives Other Information:
    1. Account Information. To create or update an account, you or your Team Manager/Coach supply SVEXA with an email address, phone number, password, domain and/or similar account details.
    2. Usage Information.
      • Services Metadata. When a User interacts with the Services, metadata is generated that provides additional context about the way Users work. For example, SVEXA logs the features, data, content and links you interact with, the types of files shared, content of messages, and what Third Party Services are used (if any).
      • Log data. As with most websites and technology services delivered over the Internet, our servers automatically collect information when you access or use our Websites or Services and record it in log files. This log data may include the Internet Protocol (IP) address, the address of the web page visited before using the Website or Services, browser type and settings, the date and time the Services were used, information about browser configuration and plugins, language preferences and cookie data.
      • Device information. SVEXA collects information about devices accessing the Services, including type of device, what operating system is used, device settings, application IDs, unique device identifiers and crash data. Whether we collect some or all of this Other Information often depends on the type of device used and its settings.
      • Location information. We receive information from you and other third-parties that helps us approximate your location. We may, for example, use a business address you’ve provided, or an IP address received from your browser or device to determine approximate location. SVEXA may also collect location information from devices in accordance with the consent process provided by your device.
    3. Cookie Information. SVEXA uses cookies and similar technologies in our Websites and Services that help us collect Other Information. The Websites and Services may also include cookies and similar tracking technologies of third parties, which may collect Other Information about you via the Websites and Services and across other websites and online services. For more details about how we use these technologies, please see our Cookie Policy.
    4. Contact Information. In accordance with the consent process provided by your device, any contact information that a User chooses to import (such as a contact list from a device) is collected when using the Services.
    5. Third Party Data. SVEXA may receive data about organizations, industries, Website visitors, marketing campaigns and other matters related to our business from parent corporation(s), affiliates and subsidiaries, our partners or others that we use to make our own information better or more useful. This data may be combined with Other Information we collect and might include aggregate level data, such as which IP addresses correspond to zip codes or countries. Or it might be more specific: for example, how well an online marketing or email campaign performed.
    6. Additional Information Provided to SVEXA. We receive Other Information when submitted to our Websites or if you respond to our advertising, participate in a focus group, contest, activity or event, apply for a job, request support, interact with our social media accounts or otherwise communicate with SVEXA.

Generally, no one is under a statutory or contractual obligation to provide any User Data or Other Information (collectively, “Information”). However, certain Information is collected automatically and, if some Information, such as Account setup details, is not provided, we may be unable to provide the Services.

How We Use Information

User Data will be used by SVEXA in accordance with User’s instructions, including any applicable terms in the Terms of Service, and as required by applicable law. SVEXA is a processor of User Data and User is the controller. User may, for example, use the Services to configure settings, access, modify, export, share and remove User Data and otherwise apply its policies to the Services.

SVEXA uses Other Information in furtherance of our legitimate interests in operating our Services, Websites and business. More specifically, SVEXA uses Other Information:

  • To provide, update, maintain and protect our Services, Websites and business. This includes use of Other Information to support delivery of the Services, prevent or address service errors, security or technical issues, analyze and monitor usage, trends and other activities or at a User’s request.
  • As required by applicable law, legal process or regulation.
  • To communicate with you by responding to your requests, comments and questions. If you contact us, we may use your Other Information to respond.
  • To develop and provide search, learning and productivity tools and additional features. SVEXA tries to make the Services as useful as possible for each User. For example, we may improve search functionality by using Other Information to help determine and rank the relevance of content, reports or expertise to a User, make Services suggestions based on historical use and predictive models, identify organizational trends and insights, to customize a Services experience or create new productivity features and products.
  • To send emails and other communications. We may send you service, technical and other administrative emails, messages and other types of communications. We may also contact you to inform you about changes in our Services, our Services offerings, and important Services-related notices, such as security and fraud notices. These communications are considered part of the Services and you may not opt out of them. In addition, we sometimes send emails about new product features, promotional communications or other news about SVEXA. These are marketing messages so you can control whether you receive them.
  • For billing, account management and other administrative matters. SVEXA may need to contact you for invoicing, account management and similar reasons and we use account data to administer accounts and keep track of billing and payments.
  • To investigate and help prevent security issues and abuse.

If Information is aggregated or de-identified so it is no longer reasonably associated with an identified or identifiable natural person, SVEXA may use it for any business purpose. To the extent Information is associated with an identified or identifiable natural person and is protected as personal data under applicable data protection law, it is referred to in this Privacy Policy as “Personal Data.”

Data Retention

SVEXA will retain User Data in accordance with a User’s instructions, including any applicable terms in the Terms of Service, and as required by applicable law. The deletion of User Data and other use of the Services by User may result in the deletion and/or de-identification of certain associated Other Information. SVEXA may retain Other Information pertaining to you for as long as necessary for the purposes described in this Privacy Policy. This may include keeping your Other Information after you have deactivated your account for the period of time needed for SVEXA to pursue legitimate business interests, conduct audits, comply with (and demonstrate compliance with) legal obligations, resolve disputes and enforce our agreements.

How We Share And Disclose Information

This section describes how SVEXA may share and disclose Information.

  • User’s Instructions. SVEXA will solely share and disclose User Data in accordance with a User’s instructions, including any applicable terms in the Terms of Service, and in compliance with applicable law and legal process.
  • Displaying the Services. When a User submits Other Information, it may be displayed to other Users in the same or connected Accounts. For example, a User’s email address may be displayed with their Account profile, if appropriate
  • Collaborating with Others. The Services provide different ways for Users working in independent Accounts to collaborate, such as shared reports. Other Information, such as a User’s profile Information, may be shared, subject to the policies and practices of the other Account(s).
  • User Access. Owners, administrators, Users and other User representatives and personnel may be able to access, modify or restrict access to Other Information.
  • Third Party Service Providers and Partners. We may engage third party companies or individuals as service providers or business partners to process Other Information and support our business. These third parties may, for example, provide virtual computing and storage services.
  • Third Party Services.  SVEXA may share Other Information with Third Party Services. Third Party Services are not owned or controlled by SVEXA and third parties that have been granted access to Other Information may have their own policies and practices for its collection and use. Please check the privacy settings and notices in these Third Party Services or contact the provider for any questions.
  • Corporate Affiliates. SVEXA may share Other Information with its corporate affiliates, parents and/or subsidiaries.
  • During a Change to SVEXA’s Business. If SVEXA engages in a merger, acquisition, bankruptcy, dissolution, reorganization, sale of some or all of SVEXA’s assets or stock, financing, public offering of securities, acquisition of all or a portion of our business, a similar transaction or proceeding, or steps in contemplation of such activities (e.g. due diligence), some or all Other Information may be shared or transferred, subject to standard confidentiality arrangements.
  • Aggregated or De-identified Data. We may disclose or use aggregated or de-identified Other Information for any purpose. For example, we may share aggregated or de-identified Other Information with prospects or partners for business or research purposes, such as telling a prospective SVEXA User the average amount of time spent within a typical Account.
  • To Comply with Laws. If we receive a request for information, we may disclose Other Information if we reasonably believe disclosure is in accordance with or required by any applicable law, regulation or legal process.
  • To enforce our rights, prevent fraud, and for safety. To protect and defend the rights, property or safety of SVEXA or third parties, including enforcing contracts or policies, or in connection with investigating and preventing fraud or security issues.
  • With Consent. SVEXA may share Other Information with third parties when we have consent to do so.

Age Limitations

To the extent prohibited by applicable law, SVEXA does not allow use of our Services and Websites by anyone younger than 16 years old. If you learn that anyone younger than 16 has unlawfully provided us with personal data, please contact us and we will take steps to delete such information.

Changes To This Privacy Policy

SVEXA may change this Privacy Policy from time to time. Laws, regulations and industry standards evolve, which may make those changes necessary, or we may make changes to our business. We will post the changes to this page and encourage you to review our Privacy Policy to stay informed. If we make changes that materially alter your privacy rights, SVEXA will provide additional notice, such as via email or through the Services. If you disagree with the changes to this Privacy Policy, you should deactivate your Services account. Contact the User if you wish to request the removal of Personal Data under their control.

Data Protection Officer

To communicate with our Data Protection Officer, please email

Identifying The Data Controller And Processor

Data protection law in certain jurisdictions differentiates between the “controller” and “processor” of information. In general, User is the controller of User Data. In general, SVEXA is the processor of User Data and the controller of Other Information.

Your Rights

Individuals located in certain countries, including the European Economic Area, have certain statutory rights in relation to their personal data. Subject to any exemptions provided by law, you may have the right to request access to Information, as well as to seek to update, delete or correct this Information. You can usually do this using the settings and tools provided in your Services account. If you cannot use the settings and tools, contact SVEXA for additional access and assistance.

To the extent that SVEXA’s processing of your Personal Data is subject to the General Data Protection Regulation, SVEXA relies on its legitimate interests, described above, to process your data. SVEXA may also process Other Information that constitutes your Personal Data for direct marketing purposes and you have a right to object to SVEXA’s use of your Personal Data for this purpose at any time.

Data Protection Authority

Subject to applicable law, you also have the right to (i) restrict SVEXA’s use of Other Information that constitutes your Personal Data and (ii) lodge a complaint with your local data protection authority.

Contacting SVEXA

Please also feel free to contact SVEXA if you have any questions about this Privacy Policy or SVEXA’s practices, or if you are seeking to exercise any of your statutory rights. You may contact us at or at our mailing address below:

675 Sharon Park Drive, #145

Menlo Park, California  94025, USA

SVEXA Cookie Policy

At SVEXA, we believe in being transparent about how we collect and use data. This policy provides information about how and when we use cookies for these purposes. Capitalized terms used in this policy but not defined have the meaning set forth in our Privacy Policy, which also includes additional details about the collection and use of information at SVEXA.

What is a cookie?

Cookies are small text files sent by us to your computer or mobile device, which enables SVEXA features and functionality. They are unique to your account or your browser. Session-based cookies last only while your browser is open and are automatically deleted when you close your browser. Persistent cookies last until you or your browser delete them or until they expire.

To find out more about cookies, visit this site.

Does SVEXA use cookies?

Yes. SVEXA uses cookies and similar technologies like single-pixel gifs and web beacons. We use both session-based and persistent cookies. SVEXA sets and accesses our own cookies on the domains operated by SVEXA and its corporate affiliates (collectively, the “Sites”). In addition, we use third party cookies, like Google Analytics.

How is SVEXA using cookies?

Some cookies are associated with your account and personal information in order to remember that you are logged in. Other cookies are not tied to your account but are unique and allow us to carry out analytics and customization, among other similar things.

Cookies can be used to recognize you when you visit a Site or use our Services, remember your preferences, and give you a personalized experience that’s consistent with your settings. Cookies also make your interactions faster and more secure.

Categories of Use

Authentication: If you’re signed in to our Services, cookies help us show you the right information and personalize your experience

Security: We use cookies to enable and support our security features, and to help us detect malicious activity

Preferences, features and services: Cookies can tell us which language you prefer and what your communications preferences are. They can help you fill out forms on our Sites more easily. They also provide you with features, insights, and customized content

Marketing: We may use cookies to help us deliver marketing campaigns and track their performance (e.g., a user visited our Help Center and then made a purchase). Similarly, our partners may use cookies to provide us with information about your interactions with their services, but use of those third-party cookies would be subject to the service provider’s policies

Performance, Analytics and Research: Cookies help us learn how well our Sites and Services perform. We also use cookies to understand, improve, and research products, features, and services, including to create logs and record when you access our Sites and Services from different devices, such as your work computer or your mobile device

How are cookies used for advertising purposes?

Cookies and other ad technology such as beacons, pixels, and tags help us market more effectively to users that we and our partners believe may be interested in SVEXA. They also help provide us with aggregated auditing, research, and reporting, and know when content has been shown to you.

What can you do if you don’t want cookies to be set or want them to be removed, or if you want to opt out of interest-based targeting?

Some people prefer not to allow cookies, which is why most browsers give you the ability to manage cookies to suit you. In some browsers you can set up rules to manage cookies on a site-by-site basis, giving you more fine-grained control over your privacy. What this means is that you can disallow cookies from all sites except those that you trust.

Browser manufacturers provide help pages relating to cookie management in their products. Please see below for more information.

For other browsers, please consult the documentation that your browser manufacturer provides.

You can opt out of interest-based targeting provided by participating ad servers through the Digital Advertising Alliance ( In addition, on your iPhone, iPad or Android, you can change your device settings to control whether you see online interest-based ads.

If you limit the ability of websites and applications to set cookies, you may worsen your overall user experience and/or lose the ability to access the services, since it will no longer be personalized to you. It may also stop you from saving customized settings, like login information.

Does SVEXA respond to Do Not Track Signals?

We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.