As svexa’s COO, Darren works across svexa’s marketing, business and product development. His background spans management consulting, software marketing and development, and various tech startups. Darren holds an MEng from Cambridge University and an MBA from UC Berkeley. As with most of the svexa team, Darren splits his time with sport as a competitive rower, cyclist and XC skier.
Svexa’s COO Darren Montgomery was recently interviewed by Tim Danton for Techfinitive’s Tech in Sport series. They discuss the challenges of sports data, and how svexa helps athletes, teams and sports tech providers turn the immense amount of data we all now have access into from a confusing torrent into actionable insights.
We all know that data collection has become a huge driver of advancement in sport over recent years. Whether they are individual elite athletes, coaches, professional teams or everyday recreational players, any one of us can simply strap on a watch or wear a ring and install an app to be presented with myriad different metrics, charts, thresholds etc. It can be overwhelming to try and figure out – where should I look, what is most important for me, and what should I change in my training to improve my performance?” And it’s not just one product generating data. We all use different hardware, so how do you bring all this data together? This is exactly where svexa aims to help.
In this interview, Darren describes how svexa addresses this problem by integrating all available data sources to drive individualized, actionable insights. He talks through the exciting advances in sports tech, associated problems and svexa’s solution across performance optimization, recovery and injury prevention. They touch on application in wider fields such as eSports. The interview not only paints a picture of how to make diverse sources of data work together for athletes but for any technology sector.
Read the interview here