Svexa CEO C. Mikael Mattsson recently joined sports business leaders at the Willpower World of Sports summit at the Formula 1 Grand Prix in Austin, TX. WoS is an invite-only executive summit hosted by Willpower that brings together consumer brand leaders, sports organization executives, and human performance experts during major cultural and racing moments. It bridges fan culture, human performance, recovery technology, and brand partnerships between $10M–$1B+ operators and major sports teams.
Mikael joined the panel Sharing the Data, alongside Ghost Lab chief Cody Burkhart, Biomolecular Athlete Director of Research & Performance Science Ben House, and Anthropy Partners‘ Justin Bokmeyer. They discussed the explosive growth of data collection across all fields of human performance, how it can be best owned, analyzed, utilized and shared.
As well as being CEO at Svexa, Mikael is an author, scientist, coach and athlete who is active all over the world. He has a PhD in Medical Sciences – Exercise Physiology from Karolinska Institutet, and is now conducting his research at Stanford University (USA).
