Svexa’s Director of Sports Tech & Innovation Stina Lundgren Högbom participated this week as a judge on the panel for the 2024 Euroleague Basketball FanXP competition, as they unveiled the winner ZATAP at the SPORTBIZ EUROPE event in Barcelona, Spain.
Following an intense playoff stage held on October 7 at the Euroleague Basketball headquarters, four finalists—Aucxis RFID Solutions with STAR Project, Neoma, Sceenic, and ZATAP—were selected from eight outstanding candidates. These finalists had the opportunity to present their innovative proposals before a distinguished sports business jury at SPORTBIZ EUROPE.
The winning start-up, ZATAP, a Switzerland-based company, has redefined the connection between physical merchandise products and the digital world. By facilitating direct-to-consumer interactions, ZATAP helps brands and sports teams better monetize their customer base. For their groundbreaking solution, ZATAP has earned a €10,000 prize to pilot test their platform within the prestigious frameworks of the Turkish Airlines EuroLeague and BKT EuroCup.
