Leading global investment bank Houlihan Lokey just released their Sports Market Update for Fall 2025, discussing macro trends including monetization, streaming and digital platforms, franchise evaluations and the rise of women’s sports. They highlight that sports technology has emerged as a strategic asset class for leading investors, AI-driven tools are powering personalization and efficiency, youth and NIL platforms are establishing the next growth frontier, and performance data technologies are expanding adoption from elite to grassroots levels.

The report lists how leagues attract subscribers through live sports with broadcasting rights held by major platforms like Paramount+, Netflix and Apple TV. It also includes the top 10 most valuable professional sports teams and the investors powering the global sports economy. Svexa features multiple times, noting the strategic investments we’ve received, our role in the performance and data analytics space, and our efforts to aggregate IP and offerings with acquisitions of Kollektiv, Zone7 and Restwise.
If you’d like to learn more about svexa or stay up to date with news on our upcoming investment rounds, contact us on info@svexa.com.
