Ben Powell-Frederiksen

Ben Powell-Frederiksen joins svexa as Commercial Lead – Endurance

After the recent acquisition of Kollektiv, the company he founded, we’re happy to report that Ben Powell-Frederiksen has joined svexa in the role of Sales Lead for our Endurance product division. He will head up business development and client outreach for our Ellida endurance training optimization platform and related products.

Ben has a proven background as a business and brand leader, with speciality in digital products and innovation, marketing, communications and business development with focus on health, sports and wellness, both B2B and B2C. His previous roles include Chief Marketing Officer of the global cycling industry brand CeramicSpeed, and Founder of venture-backed endurance training community startup Kollektiv. Ben’s wide experience includes leading global teams, working with various global markets, venture capital, stake holder management, budget planning, product ownership, brand protection, as well as full-circle SME business development and growth planning.

With a deep passion for sports, technology and human performance Ben is a fantastic addition to the svexa team. Welcome!


Kollektiv Ben Helle

Alongside his own career, Ben is involved everyday, both professionally and personally, in high-performance sport, specifically with an extensive network of friends and colleagues in the elite performance and business ranks of Cycling, Triathlon and Running.

Ben has had a front row seat for 10 years as the business manager, advisor and co-coach to Triathlon Olympian and World Champion, Helle Frederiksen. They are married and recently welcomed their second child. Having lived in UK, Spain, USA and Scandinavia, Ben and Helle have made their home in Denmark.

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